Insight
Interaction
Impact

Understand what drives people.
Design what works!

De Visfabriek is the driving force and innovation hub behind RealDrives. We manage the platform, keep the technology up to date, and collaborate with Launch Partners to develop new applications based on human drives.

From idea to impact

By bringing together technology, expertise, and real-world experience, we create solutions that truly fit the needs of people, teams, and organizations. Every new application is co-created with users, tested in practice, and continuously refined. The result is innovation that is not only smarter, but also more relevant, practical, and impactful.

30+

Years of expertise & innovation

200k+

Profiles analyzed

100%

Human-centered

Why use drives?

People truly thrive when you connect with what drives them. That is why drives are at the heart of everything we create. They reveal where people naturally connect and provide the tools to build those connections intentionally.
Through smart products and practical solutions, we turn drives into insight, interaction, and impact. By making human behavior more understandable and predictable, we strengthen collaboration, improve communication, and support better decision-making.
The impact is visible wherever people are at the center. Teams collaborate more effectively. Leaders increase their effectiveness. Students are more likely to stay engaged and succeed. Patients experience more personalized care. Organizations build stronger customer relationships, increase engagement, and achieve better results.

Launch Partner Program

The best products are not created behind a desk—they are shaped in real-world practice. That is why we develop new drives-based solutions together with organizations and professionals who share our ambition to lead the way. For every new product, we launch a pilot with a select group of Launch Partners. During the pilot, the product is implemented, tested, and refined collaboratively. Once the pilot has been successfully completed, the product is made available to a wider audience.

Pilot fee
Participating in a pilot is a shared investment in the development of a new product. To support this process, each Launch Partner contributes a pilot fee. The fee depends on factors such as the scope of the pilot, the number of participants or users, the level of guidance required, and the support needed. Together, these contributions make up the funding target required to launch the pilot.

Available pilots
For each new product, a group of Launch Partners is assembled before the pilot begins. Once the funding target has been reached, the pilot is launched. Below, you can see which pilots are currently in preparation and how close each one is to reaching its funding target.

Get in touch, and we’ll be happy to support you

As a small team, we’re not always able to answer the phone straight away. The best way to reach us is by email, and we’ll respond as quickly as we can.

For more than 30 years, RealDrives has been the leading choice for organizations committed to building stronger teams.

Send us an email

info@realdrives.com

Call us

+31 6 53 79 41 90

Business address

Aanlegsteeg 9
3738CZ Maartensdijk
the Netherlands

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